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Content Marketing is Fiercely Misunderstood in India

Content Marketing is Fiercely Misunderstood in India

By Chitraparna Sinha, Director, Esmee Network

Digital Marketing is for the Brave

Digital Marketing is for the Brave

By Carlton D’Silva, CEO & CCO, Hungama Digital Services

Decoding Digital India

Decoding Digital India

By Khushwant Sharma, Head Digital, LG Electronics India

Telcos Shaping up the New Wave in Digital Marketing

By Upanga Dutta, Chief Marketing Officer, Telenor (India) Communications

Telcos Shaping up the New Wave in Digital Marketing

A Teleco’s success comes from a strong physical distribution capability and their strength is in the wealth of consumer data that gets generated...more>>

Digital RoadMap: Making IT Work

By Naveen Bachwani, Founder & CEO, ThinkShop.in

Digital RoadMap: Making IT Work

Marketing is, essentially, about addressing customer needs in a relevant manner. And, Digital Marketing is no exception. more>>

Create Digital Marketing that People Love

By Sujoy Golan,

Head of Marketing, Unbxd

Create Digital  Marketing that People Love

It is estimated that a consumer is exposed to over 1000 marketing messages every day, across different types of media. It is a very noisy world...more>>

Change the Game: Get More from Digital Marketing

By Subhendu Pattnaik, Director, Marketing - Gallop Solutions

Change the Game: Get More from Digital Marketing

With digital becoming the new normal and hundreds of new tools and technologies entering the marketing ecosystem in the last couple of years, it...more>>

3 Essentials of Digital Video: or the Long, Short (and Silent) Off it!

By Guneet Singh, Head, Marketing Solutions, Google

3 Essentials of Digital Video: or the Long, Short (and Silent) Off it!

Over the last decade whenever I have had a chance to talk about digital trends - I have realized that they are very much like tidal waves that take...more>>

Digital is Now Abundant and Attention is Scarce

By Rajeev Banduni, Co founder and CEO, GrowthEnabler

Digital is Now Abundant and Attention is Scarce

The Digital world has become so pervasive that it allows us to reach millions of people with little effort. In fact, influencing behaviour online...more>>

The Golden Age of Digital Marketing

By Ranjoy Dey, Digital Head, Havas Media Group

The Golden Age of Digital Marketing

Media or Marketing is not the only element that’s changing. The biggest transformation is visible in the ways Brands or Corporate houses are...more>>

Digital Commerce - Learnings from the Past and Guidelines for the Future

By Ashish Jhalani, Founder, eTailing India & ISeB

Digital Commerce - Learnings from the Past and Guidelines for the Future

There’s no denying the fact that the Indian eCommerce market is the hottest on the planet and investments have been flowing in at neck breaking...more>>

Demystifying Digital Marketing

By Sivaram Kuppachi, CEO & Bonny Philip, Brand Manager, Zamstars Management Services

Demystifying  Digital Marketing

Digital Marketing empowers brands to have a well-targeted audience and personalised campaigns, at lesser costs per reach, compared to traditional...more>>

The Physical Travel World has Gone Digital!

By Manmeet Ahluwalia,

Head – Marketing,

Expedia-India

The Physical Travel  World has Gone Digital!

Social media has acted as a booster and inspiration for travelers. The exciting ability of social media to share pictures, video acts as a fuel to...more>>

Marketing in the Social-Mobile Age

By Nikhil Moorjani, Marketing and Sales Head, HealthifyMe

Marketing in the Social-Mobile Age

The world has moved towards the digital age. There has been a widening adoption of smartphone and mobile broadband usage in India and globally....more>>

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